Digital Marketing Specialist- MENA

DCP is a multi-national company, with operations in over 20 countries, and over 90 years of experience serving the construction industry with innovative products and solutions. The company specializes in developing, manufacturing, and marketing innovative construction materials, and offer one of the most extensive product ranges on the market.

• Establish and manage the company's online presence in the MENA region, fostering brand awareness and engagement.
• Strategize, plan, execute, and analyze digital marketing activities to optimize performance and achieve business objectives.
• Develop a unique brand identity online in alignment with DCP's visual guidelines.
• Create culturally relevant and engaging content across digital platforms, enhancing customer engagement and driving organic sharing.
• Monitor and engage with customers daily across social media platforms, directing inquiries to relevant teams.
• Conduct social media and website audits to ensure adherence to best practices.
• Monitor key performance indicators and provide actionable insights for continuous improvement.
• Conduct market research on industry trends, audience preferences, and competitor activities, providing valuable insights to the marketing team.
• Collaborate with cross-functional teams and colleagues from other countries to collect content and create compelling posts, publications, articles, photos, and videos.

• Minimum 2 years of experience in digital marketing.
• Fluency in Arabic and English, with a specialized understanding of diverse Arabic dialects across the MENA region.
• Proven track record in managing digital media channels effectively.
• Strong understanding of marketing principles, both traditional and digital.
• Proficiency in analytics platforms for data analysis, optimization, and reporting.
• Exceptional copywriting skills with a talent for storytelling across various media formats.
• Proficient in proofreading and translation between English and Arabic.
• Experience or keen interest in construction products preferred.
• Detail-oriented with an eye for design.
• Self-motivated, organized, and reliable with a results-oriented mindset.